As a Visual Communications major at the University of South Carolina, I took a class where we were to create a brand completely from scratch. When I first started brainstorming a company, I knew I wanted it to be something that celebrated and empowered women.

With this in mind, “Witches Brew” was born. It’s more than just a coffee company; the name is a playful nod to brewing something magical, a metaphor for mixing resilience, creativity, and courage to create something extraordinary.